Content for B2B companies, in Spanish.

Blog Post

[Masterclass] Go to market

In this video I tell you the steps I follow with my clients to create a Go to Market strategy from scratch.

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What is a memorable product?

We believe that the difference between a memorable product and an inconsequential product stems from the mission, the narrative and finding...

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The importance of data in SaaS Digital Products

Today we live surrounded by data, in fact data is considered the new "oil", but how to exploit it?

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Product Market Fit, how do I know when I have achieved it?

Find out if your startup has achieved Product Market Fit (PMF) through indicators such as CAC, LTV, user retention and surveys.

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Product Led vs Sales Led vs Hybrid Model Which model should I choose?

Discover 3 Product Marketing models: Product Led, Sales Led and Hybrid. See examples of SaaS companies that have implemented them.

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[Video] How to get more reviews on Capterra, G2, Google for your SaaS?

In this short video I tell you how you can get more reviews for your product. These reviews will help you to get "social proof"...

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Create your SaaS value proposition

Discover how to create the value proposition for your SaaS with the PSP template. Define the problem, the solution and the people...

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[PSP Template] How can Product Marketing help you define your product?

Discover how Product Marketing can help you define your product with the PSP framework and validation templates...

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Downloadable

5 TOP Product Marketing tools for B2B SaaS

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Procurement channels for SaaS B2B

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Communicate the value proposition of your B2B SaaS WELL

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Go-to-market for B2B SaaS

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