Create your SaaS value proposition [with template].

‍

The purpose of this article will be to help you create your first value proposition. Why the first one? Because as you validate it, you'll SURE to find iterations, improvements and things to add.

‍

Para diseñar tu Value Prop, usaremos el contenido creado en nuestra plantilla de Problema <> Solución <> Personas, si no has leído este contenido, te recomiendo que vayas a leerlo, y vuelvas, así tendrá todo mucho más sentido.

‍

From the PSP (Problem, Solution, People) template we draw some resources such as:

‍

• What is the problem we want to solve
• To whom we are going to solve it
• Which are the ideal people to sell our product, which are NOT, and what are their motivations, alternatives and their power of decision/influence in the purchase.

With all this information, what we will do next is to fill in this table, where we will have even more visibility of all of the above.

‍

‍

[DOWNLOAD TEMPLATE]

‍

Copy to create your SaaS Value Proposition

Once we have our table filled in, we can move on to create our value proposition, for this I will give you a "formula" to create powerful and attention-grabbing value propositions.

The important thing here is not only to have a differential argument, but to attack directly to the problem of your target (which you should have worked on in the template).

‍

Example copy for your SaaS Value Proposition

[Company] helps [Target] to solve [Problem] thanks to [Value proposition].

‍

• Hubspot helps sales teams close more deals, thanks to a powerful CRM.
• Asana helps you organize your team's work on a connected platform.
• Mixpanel helps you to build better products thanks to the analysis of your metrics.
  ‍

Here are two useful resources:

RESOURCE 1

RESOURCE 2

‍